I. Statement of the Marketing Goal
II. Marketing Objectives for the Project
A. Overall Objective
B. Primary Objectives (each is assigned and
tagged with a deadline)
C. Sub-objectives for every primary objective
(each is assigned and tagged with a deadline)
III. Target Market Segments
A. Identify
B. Why selected
C. Desired exchange
IV. Marketing Strategies
A. Main strategies
1. Market Penetration
2. Market Development
3. Service/program Development
4. Diversification
B. Strategy Development by Target Group
1.Target Group A
2.Target Group B
3. Target Group C
C.Promotional Tools (list)
V. Monitoring Techniques
A. Progress Reports
B. Timeline
C. Outcome Measurement
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