Market Penetration

Seeks growth for present products/services in present markets through more aggressive marketing efforts.

Seeks to attract new market segments

Product/Service Development

Seeks to grow by improved services for present markets

Increase unit of purchase (i.e. retention; cross-selling non-academic or other programs such as summer camp to current families)

Offer price incentives for increased use (sibling discounts)

Increase efforts to attract competitors' customers

Step up promotion (publicity, promotion, advertising, special events)

Improve brand differentiation (understand your unique selling point and communicate it)

Increase efforts to attract non-users

Increase service trial through offering samples and incentives

Pricing up or down

Open additional units through regional expansion (establish a presence in a target neighborhood through a special program)

Attract other market segments by developing service or product versions that appeal to these segments

Enter other channels of distribution

Advertise in other media

Build new relationships

Develop new product/service features by attempting to adapt, modify, magnify, minimize, substitute, rearrange, reverse or combine existing features

Create different versions of the same product/service

Develop additional models and/or sizes