Marketing plan resources MORE

Strategic planning resources MORE

In Crib Notes, we discussed the difference between marketing planning and strategic planning.

We noted that the aim of marketing is to know the customer so well that the product or service fits him and sells itself. Marketing should result in a customer who is ready to buy (more on this).

Planning (in the strategic sense) is aimed at bringing the entire community together working toward the same future vision of success in the context of its core values (more on this).

Here, we provide resources for both avenues of planning.

STRATEGIC PLANNING RESOURCES

Group Process

• Overview of group process
• 25 ideas to improve group process
• Beginning an initiative implementation (form template, download only, MSFT Word, 41K)
• Conducting a SWOT analysis
• Probing for core values

Strategic Plan Format

• White paper on visioning
• Strategic planning model
• A strategic planning format

Strategic Planning Processes, Grids and Matrices

• Planning cycle matrix
• Planning schedules
• Strategic planning flow chart (Word file to download, 48k)
• Strategic communications grid (Word file to download, 42k)
• Beginning initiative implementation (Word file to download, 40k)

MARKETING PLANNING RESOURCES

Creating a Campus Marketing System

• Four level planning hierarchy overview

Growth Strategies

• Growth strategy matrix

Marketing Risk Situations

• The marketing risk situation

Plan Formats

• A white paper format
• Essential elements of a project plan
• Marketing plan format
• Marketing project implementation plan format
• One Page Action plan (download only, 40K)
• Sample plan, strategic marketing

Team Approaches

• Identifying exchanges (download only, 41K)
• Project planning team tasks

Worksheets

• Key concerns for marketing communications (download only, 39K)
• Market segmentation and exchange (download only, 40K)

• Selection of communications tools to meet key communications goals (download only, 47K)

• Assessment Tool (download only, 72K)