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THOUGHT FOR THE WEEK |
The words "communicate" and "community,"
although verb and noun, come from the same root. The
principles of good communication are the basic principles of
community-building. And because people do not naturally know
how to communicate, because humans have not yet learned how to
talk with each other, they remain ignorant of the laws or
rules of genuine community."
M Scott Peck, M.D.
The Different Drum,
Community Making and Peace
The Center for
Strategic Planning
Your partner
in creating a visionary learning community
Consulting, Training and Facilitation in:
- Strategic Planning
- Communications Planning
- Marketing Planning
Fees/Costs
Planning Assessment
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NEW!
Just for
Schools
Professional Development
Tools
Planning Guides and
Workbooks on Two In-demand Topics
Contemporary Crisis
Planning and Communication
Improving Meeting
Effectiveness
Call
Christina Drouin at 561.488.5702 for ordering information or to request
manual outlines
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U.S.A.
Awareness to Action in Four Steps
By Christina Drouin
Most would agree that the
task of leading people from lack of awareness to action is
a huge undertaking. Implementing a communications system,
based on the principles of the communications continuum,
can be an enormous assist. Using this system, a
communications office can advance the work of the school
in achieving a desired action - from an increase in
enrollment applications to breaking into a new market to
changing how the school is perceived in the community.
The system rests on the
foundational truth that attitudes and beliefs cause
action. Success in achieving an action the school desires
is inextricably tied to how successfully beliefs and
attitudes have been formed to predispose a constituent or
constituency to act. Actions caused by beliefs and
attitudes occur based on information that people
- Receive
- Understand, and
- Become convinced of
This process of moving
people from awareness to action is called the
communications continuum.
for more, read
White Paper on
Marketing Moves Management
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CRIB NOTES |
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PLANNING ELEMENTS |
 What's
the difference between... mission and vision? If
you have a mission, why do you need a vision? Visit here for
marketing and strategic planning lexicons, charts and more.
MORE
10 must-know
strategic planning terms
for schools
7 must-know marketing
terms
for schools
Types of planning and their differences |
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 Planning
by destination? Five years? Ten years? Review our
Planning Cycle Matrix.
What format, process, or timeline is right for you? Visit
here to see grids, matrices, flow charts and explanations of
how strategic and marketing planning can unfold in your
institution. MORE |
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YOUR ROLE |
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LEADERSHIP LIBRARY |
 Are
you a headmaster or a board member? Faculty or facilitator?
Visit here to learn about your particular role in strategic
planning and how that role interfaces with others.
MORE
Role of the head in strategic planning
How do I plan a SWOT Analysis
focus group session?
Role of the board in strategic planning |
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 No
need to go on a dig to bone up on strategy. Take your pick and
plow through our
Reading List. From Drucker to Friedman, there's a treasure
for everyone. Visit the Leadership Collaborative and see what
colleagues are thinking and writing about. View white papers,
articles, downloadable presentations and plans.
MORE |
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ASK A SPECIALIST |
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SEMINARS & LINKS |
 Why
would planners visit planOnline.org? To share their questions
and the answers, perhaps? Post your question and we'll respond
to those of general interest here. Read the latest responses.
MORE |
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 Check
out the schedule for the latest planning events, along with
hyperlinks to resources you may find useful as you embark on
your own planning program.
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